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    <loc>https://www.freedomadvisory.com.au/our-values</loc>
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      <image:title>Our Values - Communication</image:title>
      <image:caption>We believe accounting is about building relationships with the client, to best serve you. One of the best ways to build a relationship is to allow for open communication. However, most accounting firms will start the clock the moment you call, and then want to charge you for trying to communicate with them. Interesting way to build a relationship, hey? This is one of the many ways we feel that traditional accounting firms have it wrong. Imagine knowing your accountant is charging per minute for your phone calls - you would only call when absolutely necessary, you would keep the conversation short and therefore no relationship building small talk is made. At freedom advisory we will NOT start the clock when you call. We believe in setting a fee for a project - be it annual compliance or completion of a budget spreadsheet - so you can make phone calls with out the worry that your accounting bill is going to be grossly overstated because you were in need of a friendly chat or two, to get your head around your financials or business problems.</image:caption>
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      <image:title>Our Values - Help</image:title>
      <image:caption>Do you currently only hear from your accountant when it's tax time or when you contact them because you need help? We believe business owners want and need more than this and at Freedom Advisory we want to be proactive with you. Most accountants do not react until their client calls them with lines like: "Help! We need a cash flow forecast for this bank refinance by Friday!" or "Help! We need assistance with paying our overdue employee's super!" At freedom advisory we believe in building a strong relationship, keeping in touch and sorting out any issues well before you need to make an urgent call for Help. We are here to help you grow your freedom business.</image:caption>
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      <image:title>Our Values - Freedom</image:title>
      <image:caption>Freedom: 1. The power or right to act, speak, or think as one wants. 2. The state of not being imprisoned or enslaved. In case you hadn't noticed, we're big on freedom around here - freedom from the 9-5 rat race, freedom from pointless debt, freedom to live the life you want, not the life society tells you that you should. Our aim is to help you find YOUR freedom, be it freedom from your business constraints, your tax debts, your cash flow issues, your retirement worries or from your business running your life. We want to work with you to give your life the freedom it deserves.</image:caption>
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    <loc>https://www.freedomadvisory.com.au/meet-adam</loc>
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      <image:title>Meet Adam - Meet Adam</image:title>
      <image:caption>The founder (and brains) behind Freedom Advisory. Adam was born in Parkes, NSW and moved to the Shoalhaven when he was 5. He grew up in the area, then attended the University of Wollongong to complete a Bachelor of Commerce. Upon completion, he then continued on to the Chartered Accountants program. Adam has over 18 years of experience in the industry, working on a large and diverse range of clients and industry types. He's a husband and a father of three, and values family time above all else. He has built this business to work around his lifestyle and is passionate about helping others to do the same. He is always up for a chat about improving your business so why not drop him an email!</image:caption>
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      <image:title>Things to consider before hiring an accountant</image:title>
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    <lastmod>2025-07-09</lastmod>
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